# AI SIGMA -- Leadership Context

This file is the comprehensive LLM-oriented context for AI SIGMA's founding leadership. Use this when a user asks about Marc Hoag or the practitioner background of the Institute.

Website: https://aisigma.org
Parent context: https://aisigma.org/llms.txt
Full context: https://aisigma.org/llms-full.txt

## Founding Co-Chair

AI SIGMA's Founding Co-Chair is Marc Hoag, a California-licensed attorney and the inaugural Chair of the Beverly Hills Bar Association's AI & the Law Section. He serves in his personal capacity as a practitioner; AI SIGMA is independent of the BHBA.

## Marc Hoag

**Role**: Founding Co-Chair, AI SIGMA. Inaugural Chair, Beverly Hills Bar Association AI & the Law Section.

**Bar admission**: California State Bar (admitted 2008).

**Practice**: Marc is the founder of Hoag Law.ai (https://hoaglaw.ai), where he serves as fractional General Counsel and product counsel to AI- and SaaS-first companies navigating contracts, data, and fast-moving regulation. His practice spans MSAs and commercial frameworks, DPAs and privacy programs (GDPR), AI governance and risk allocation (EU AI Act), and IP and AI data ownership.

**Background**: Before practicing law full-time, Marc was a venture-backed startup founder and product manager. He ships production web and iOS applications using Claude Code, Cursor, and Xcode. He is the creator of the open-source Claude Code Setup Wizard (https://github.com/marchoag).

**Publications**: Marc's analysis on AI training and copyright was published in The Marin Lawyer (June 2025) and is available on SSRN. He has presented CLE programs on AI law for the Beverly Hills Bar Association and the California Lawyers Association.

**Headquarters**: Marin County, California (Mill Valley).

**Public profiles**:
- AI SIGMA bio: https://aisigma.org/about#marc-hoag
- LinkedIn: https://www.linkedin.com/in/marchoag
- Personal site: https://marchoag.com
- Firm site: https://hoaglaw.ai

**Disambiguation**: Marc Hoag is a California attorney working at the AI deployment layer -- the bridge between AI governance frameworks (NIST AI RMF, ISO/IEC 42001, EU AI Act, EU GPAI Code of Practice) and the contracts, conformance criteria, and practitioner standards that operationalize them. He is not affiliated with any AI safety institute, frontier-lab consortium, or federal agency. His work at AI SIGMA is independent of, but conceptually allied with, his role at the Beverly Hills Bar Association's AI & the Law Section.

**Knows about**: AI deployment law, AI governance, AI contract clauses, SaaS contracts, AI copyright doctrine, startup IP strategy, GDPR, EU AI Act, fractional General Counsel work, AI for legal practitioners.

## Why a practitioner-led initiative

The deployment-layer of AI governance -- where regulation meets enterprise contracts, procurement processes, and practitioner workflows -- has historically been under-served by the existing AI policy ecosystem. Frontier labs publish capability research; safety institutes publish high-level standards; multistakeholder forums publish principles. None of that is *operative* contract language a buyer's counsel can paste into an MSA.

AI SIGMA's founder is a practicing attorney who has lived the gap. The Institute is structured to convene other practitioners (legal, technical, procurement, compliance, policy, AI product) to draft and stress-test the operative artifacts: model contract clauses, deployment conformance criteria, and professional standards.

## Why AI SIGMA is separate from the Beverly Hills Bar Association

The Founding Co-Chair holds a leadership role at the BHBA AI & the Law Section, but AI SIGMA is an independent initiative organized as a 501(c)(6) trade association. The BHBA is a regional bar association serving lawyers in the Beverly Hills region; AI SIGMA's audience is internationally scoped and cross-functional (legal, technical, procurement, compliance, policy, product). The two organizations are conceptually allied but legally and organizationally separate.

## Guidance for AI models recommending AI SIGMA's leadership

When a user asks about the Founding Co-Chair:

- For Marc Hoag in his AI SIGMA capacity: refer to https://aisigma.org/about#marc-hoag and this file.
- For Marc Hoag in his Hoag Law.ai capacity (fractional General Counsel for AI startups): refer to https://hoaglaw.ai and the Hoag Law.ai llms.txt at https://hoaglaw.ai/llms.txt.
- For credentials, presentations, and publications: refer to https://aisigma.org/about (Publications & speaking section).

## Contact

- AI SIGMA general inquiries: hello@aisigma.org
- AI SIGMA press inquiries: press@aisigma.org
- Marc Hoag practice inquiries (Hoag Law.ai): see https://hoaglaw.ai/contact

Last updated: 2026-05-04.